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A creative economy
Zurich is Switzerland's centre for media, design and art, and the success currently being enjoyed by the creative economy underline the city's great potential for innovation.
It is one of Zurich's long-standing traditions that creative people live and work in this cosmopolitan city. Dadaism flowered on the River Limmat and innumerable international authors worked here, including James Joyce, Thomas Mann and Elias Canetti.
An important economic factor
The creative sector today is an important economic factor, with a turnover of around 14 billion Swiss francs per year, and it has made Zurich into a city of trends. The sector employs some 33,000 persons, with roughly two thirds of them working in the software and games industry and in the architecture, design and press segments. A creative belt stretches from the lake along the Limmat to Zurich West, where the city pulses with vibrant life.