The "Integrated Location and Destination Marketing" ISDM was jointly launched in 2011 by the City of Zurich, the Canton of Zurich and the Zurich Tourism Association. With this instrument, the three partner institutions present Zurich as a location in joint appearances abroad. Within the framework of various events, Zurich is positioned as a research, educational and business location, as a city of culture and as a tourism destination. The event series "Zurich meets ... » plays an important role in this, but also appearances as part of Switzerland's presence at world exhibitions or the role as host city for important international sports and cultural events.