Zurich meets Your City is a series of four events as part of the Integrated Location and Destination Marketing ISDM. The City of Zurich, the Canton of Zurich and Zurich Tourism as core partners of the ISDM, in cooperation with the universities ETHZ, UZH, ZHdK and ZHAW, hold an annual cultural and scientific festival in a city that has special significance for Zurich or is important in economic, scientific, cultural or tourist terms.

The aim of the week's appearance is to present Zurich as a lively and attractive global city with a high quality of life, as an economically outstanding, globally networked and politically stable location, as an educational stronghold and cultural city on an international level.